Say Goodbye to Overwhelm & Say Hello to Productivity & Confidence
Say Goodbye to Overwhelm & Say Hello to Productivity & Confidence
Have you ever wondered if there is a guide to social media and content creation that helps it all make sense? What if I told you it not only exists - it can give you so much more.
a course for creators, by a creator
doors open march 27
it's not just about numbers.
It's about using your gifts for the glory of God and the benefit of your family.
& I want you to be able to do that efficiently, without losing your mind. So in Run Your Race, I'll teach you:
+ How to maximize your productivity
+ How to find your voice & niche
+ How to fight back against the lies that the enemy tells you
+ How to create killer content that helps you grow
+ How to monetize your gifts
+ How to leverage affiliate marketing (without being gross)
There's way, way more - but those are the big dogs.
let's do this
run your race is for you if:
you want to grow social media
Learn effective and not-gross habits and methods that can help you grow your social media platforms
you're ready to level up your podcast
Learn from Blake's experience of starting a show with no expertise and growing it to be a top Christian podcast
you're in the small biz world
Avoid toxic work habits by learning how to establish boundaries, business hours, & honor God in your work
you're ready to start making money
Learn what God has to say about making money and find effective tools to earn income online
you want to write a blog or book
With over 15 years of blogging experience and a book on the way, Blake can help you on your way to hitting publish
you want to coach or create courses
These are the things that took B's business and income to the next level, & she'll teach you all of it!
here's the thing..
i'm passionate about this because i did it so wrong for so long.
When I started the Crappy Christian Co I had less than 1,000 followers on Instagram and no idea what I was doing. But I knew I needed to do it. And along the way I've grown my social media presence to over 100,000 followers, one of the top Christian podcasts in the US, & brought my husband home from corporate America.
In this course, I teach you how I did all of it. And I mean all of it. No gatekeeping, no secrets, just the cold, hard truth of how I've created this business.
join the waitlist
The course that teaches you how to show up online, maximize your productivity, & leverage the internet for your ministry / business. We just want you to use your gifts for the glory of the Kingdom without feeling like you have to hustle or feel crazy!
introducing...
Run Your Race.
Maybe you feel like you're floundering because you need to go back to the beginning and tackle the questions like why are you doing what you do? Who are you talking to? Are you using your time effectively? A strong foundation of what, why, who, & how will give you something to jump off of and get moving!
The nuts and bolts of an online presence are things like brand cohesiveness, creating a plan for your content (what you're talking about and how you're getting it out there), as well as the importance of expanding your reach to things like newsletters & freebies!
Build a Strong Foundation
Show Up Professionally
module one
module two
There's more to creating content than just writing a post and hitting publish. Learn how to recycle content so you can get more use and exposure, how to create sharable content that offers value and helps you grow, and how to avoid the pitfalls of the content creation world.
Create Killer Content
module four
This is where the rubber meets the road. Together, we'll dig into what you're believing about yourself & how you show up, uncover the lies you're treating as truths (like imposter syndrome), and replace them with what God has to say about you, your gifts, & how you use them.
Get Rid of the Mental Blocks
module Three
Here’s What You’ll Learn
Christians are weird about making money, aren't they? So let's bust through some of those myths and learn some value offering, multi-faceted ways for your to bring in an income while sticking to what you believe through multiple revenue streams & affiliate marketing.
Make Money & Be Encouraged
module five
In this optional module you get access to everything I know and all the tools I use to create and run my podcast Confessions of a Crappy Christian, one of the top Christian podcasts in the US with over 3 million downloads! Learn more about Run Your Race for Podcasters here.
For Podcasters!
optional add-on module
& for the first time ever
We're walking through the course together.
you, me, & a few hundred women learning the same things as you.
april 3 - may 4
While Run Your Race was created to be handed over and done at your own pace, sometimes it's helpful to have some guidance when going through a course with this much content. Introducing: the Walk Through Group, a place for you to get answers to your questions (both from Blake & the group), connect with other creators, & find encouragement.
The Walk Through Group is included for free for this round of Run Your Race, so be sure to snag this offer that's valued at over $700!
don't miss it - join the waitlist!
real results
"So many online courses only scratch the surface level and many fellow influencers are closed-fisted when it comes to helping each other find their way."
I was hesitant to make the financial leap for Run Your Race, but I’m so glad I did! Inside the course Blake deep dives into all the pivotal components of not only staying true to yourself in the online space, but also generating an income in a way that feels organic and, dare I say it, fairly easy! I devoured the entire course (which is a testament in itself because I ever finish trainings), and at the end I felt inspired and equipped to get out there and run my race. This course is an absolute MUST for anyone trying to make an impact in the world via the internet space.
- jennifer
"I never knew how great it could be working with a content creator who GETS it. Mathilde really gets it.
I'm baby farm-to-table sartorial helvetica, migas marfa paleo chambray normcore 8-bit bushwick roof party truffaut banjo actually. YOLO health goth jean shorts forage farm-to-table flannel. Brooklyn hexagon biodiesel af, man bun literally salvia live-edge fixie cornhole freegan.
- monique, model
"I've spent $$$ on other courses & always felt like I wasted money. NOT THIS TIME!"
This is a pay attention, take notes, listen in, valuable, in-depth course! Thank you for all the hidden gems. My advice to people: pay the money, get the course, & RUN YOUR RACE!
Janine
small business owner
"I finished this course in two sittings!"
I was feeling so stuck in wanting to get started, but literally did not know how to begin. Blake gets straight to the point with actual how-to's, shows you what steps to take, & gives examples to help you understand. If you're wanting to grow and manage your platform well, this is the course for you!
Emily
podcaster
"I come back to this course constantly!"
I go back to this course when I get lost in the lies and when over complicated, gospel-contrary solutions start running rampant. I love that it's not just set and forgotten, but that Blake updates it and keeps it relevant!
Steph
content creator
is Run Your Race right for me?
Here's some of the job titles of students inside the program:
writers/authors
podcasters
graphic designers
non-profits & ministries
influencers
social media mangers
real estate agents
copywriters
COACHES & COUNSELORS
course creators
virtual assistants
small business owners
let's talk about the
bonuses...
the Run Your Race Workbook
Your guide through the course, this 50 page workbook takes Run Your Race from the screen to your hands.
the Content Planning Board
This Trello board is the template shown in Module 2, Lesson 4: Batch Creating Content, use it to follow along and create a month's worth of content in no time.
the Media Kit Template
The hope is that sooner-than-later you'll need a one stop shop for potential brands, partners, or advertisers to see your analytics & accolades - we've provided your a template to make a professional media kit, using Canva!
the Business Plan Template
Do you have a business plan? A trajectory for where this dream is going? You should, so we put together a template that makes intention and execution easy as pie.
let's do a quick
Price Breakdown
When you purchase Run Your Race you get:
Life-time access to six modules of trainings (value: $1,000)
Exclusive access to the Walk Through Group (value: $700)
All the bonuses (value: $100)
By my calculations, that's a $1,800 value
In an ideal world we'd grab our laptops and figure all of this stuff out for your business over a decaf coffee with brown sugar, and that's about what your investment would be. But thanks to the wonders of the internet and putting all this information in one place for you, that price can come way down!
With Run Your Race:
YOU WILL:
+ GAIN THe confidence you need to succeed
+ find healthy boundaries and work balance
+ feel clear and driven in your goals
+ learn from someone who went from 1k - 100k in 3 years
want something like that?
real results
"Run Your Race is so stinking practical!"
Blake breaks down all of the nitty gritty, need to know stuff and gives practical tools and instructions for HOW to actually do the thing! Whether you’re trying to launch a business, grow your ministry, or build your platform to reach more people, this course is so so helpful!
- lauren
"I never knew how great it could be working with a content creator who GETS it. Mathilde really gets it.
I'm baby farm-to-table sartorial helvetica, migas marfa paleo chambray normcore 8-bit bushwick roof party truffaut banjo actually. YOLO health goth jean shorts forage farm-to-table flannel. Brooklyn hexagon biodiesel af, man bun literally salvia live-edge fixie cornhole freegan.
- monique, model
How long does the course take to go through?
The course is 100% go at your own pace, but on average takes people 2-4 weeks to go through (although some are done in a few days!)
Frequently Asked Questions
Are there a limited number of spots?
Nope! The more the merrier.
What if I purchase and then realize this isn't for me?
Due to the nature of digital sales, there are no refunds on Run Your Race.
How often do you open enrollment?
The doors to Run Your Race open once a quarter.
I'm a ______, is this for me?
I’ve worked really hard to ensure this course is for anyone who desires to build a platform and a business in the internet space, whether that’s selling products or services or just using your voice!
How do I access the content?
Run Your Race is hosted on the extremely user friendly platform Kajabi. Once you're signed up you'll get an email with login info as well as access to the Facebook group!
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